ECORP: An Environmental Consulting Leader in California
ECORP is widely respected across California and surrounding states for its skills and experience in environmental regulation compliance services. State and federal agencies trust ECORP to deliver accurate, compliant, and implementable permit documentation and mitigation plans for the most complex and demanding state and federal regulatory processes.
ECORP’s environmental consulting services include:
- Baseline studies
- Environmental planning, documentation, and review
- Permitting negotiation
- Liaison with resource agencies
- Environmental impact mitigation design
- Construction monitoring
- Compliance reporting
Why Did ECORP Choose West Hills Web?
An ECORP employee gained first-hand exposure to our expertise in building highly technical and scientific websites while working for a government contractor that was implementing an air quality monitoring program at the San Pedro Bay Ports. West Hills Web built a specialized data acquisition and reporting website, leveraging real-time data collection, management, and comprehensive reporting features.
When the employee learned that ECORP wanted a new website, he immediately suggested West Hills Web to management. After an interview with the project’s key decision-makers, ECORP recognized West Hills Web had the skills and reputation they were looking for and selected us to build their new website.
Project Details
The project was very large and not only included information about ECORP’s services but also information about career opportunities at ECORP.
Updating and Optimizing Marketing and Technical Content
During the ten-month development effort, we interviewed more than 20 Subject Matter Experts (SMEs), wrote new content, optimized the content for SEO, selected and optimized nearly a thousand photos, and built nearly 200 pages. The result is a sleek, easy-to-navigate, SEO-optimized site that caters to laypeople and technical visitors.
Most importantly, it ranks highly on Google for ECORP’s highest-value and important services, attracts new potential clients looking for any type of environmental consulting, and helps to convert them into prospects and clients.
Regarding the site’s content, we leveraged our ability to communicate about scientific and highly technical information and create content that does the following:
- Presents the concepts, services, results, and other details accurately (as verified by ECORP SMEs).
- Communicates ECORP’s services and unique benefits in an approachable manner for lay people while simultaneously satisfying the information needs of scientific and technical visitors.
- It authentically represented ECORP’s culture, skills, and accomplishments in environmental consulting, especially concerning CEQA and NEPA compliance services.
Attracting Top Talent with an Online Career Center
Consistently providing the exceptional services that ECORP is known for requires finding and hiring the most qualified scientists, engineers, and technicians. In today’s competitive market, ECORP is highly focused on finding and hiring the most highly qualified and capable employees. That is why they asked us to build a feature-rich online Career Center into their new website. The Center’s configuration allows HR staff to post jobs for any position at any of ECORP’s five locations and to showcase all of the benefits of working at ECORP.
Prospective employees can filter and search the job postings by position, job level, job type, and location. They can read about what it’s like to work at ECORP and instantly apply for a position online, including uploading their resume. All data is stored securely, consistent with current applicable privacy laws.
A Successful Website Development Project
By the end of our development effort, we had provided the following services (and more):
- Technical website development using WordPress
- Writing 100% new, SEO-optimized copy
- Collaborated on selecting, optimizing, and publishing images from ECORP’s rich photo library
- Creating a superior user experience with easy navigation and adaptability to whichever device the visitor uses for access
- Improving the contact form’s functionality to optimize lead generation
- Integrated enhanced web traffic analytics
- Ensuring ADA compliance and GDPR data privacy compliance
What does ECORP think of its new website? Project coordinator Kathy Kondor had this to say:
We knew our old website simply wasn’t representing our company, skills, accomplishments, and excellent staff well. So, a new website was in order. We tried to build our own website in-house, but that was taking years, and no one within the company had the skills or time to do the work. If we were going to get this done, we had to hire a company to do the work for us.
We insisted on finding a company that could understand our highly technical and scientific services and accurately portray them in our target audience’s language. We learned of West Hills Web through an employee referral and scheduled an interview.
After our initial meeting with West Hills Web, we knew right away we’d found the perfect company when they demonstrated their deep understanding of and experience in building scientific and technical websites. We could not be happier with their work or the experience of working together to develop our new website.
– Kathy Kondor, Director of Marketing.
