Kush Alley Dispensary (Kush Alley) is a premier cannabis dispensary located just north of Van Nuys Airport in the San Fernando Valley. With an upscale feel reminiscent of an Apple store, Kush Alley caters to retail and wholesale customers and offers a wide range of high-quality cannabis products. As one of the few vertically integrated cannabis providers in Southern California, Kush Alley is committed to creating the finest, purest cannabis and cannabis products, controlling every variable from seed to sale.
How We Met
Kush Alley and West Hills Web are active San Fernando Valley Chamber of Commerce members. Based on outstanding recommendations from other Chamber members whose websites we had successfully built, as well as in-person conversations, Kush Alley asked us to develop their new website.
Why Kush Alley Needed a New Website
Their six-year-old website, built on Wix (a non-professional, DIY website platform), had become increasingly limiting. The platform hampered the company’s ability to make functional and aesthetic changes. For example, Kush Alley couldn’t easily present and update daily deals or special events, which is a must-have capability for their marketing team. It also struggled to integrate with its point of sale and e-commerce platform, which hindered seamless online ordering and pickup options.
Finally, Kush Alley needed a serious content makeover that effectively explained its unique dispensary vibe, fully integrated seed-to-sale process, and educational content – something management didn’t have the time or SEO expertise to write.
The West Hills Web Approach to Speciality Websites
West Hills Web offers our clients a complete solution that includes designing and building a functional, flexible, modern website that meets all their needs today and can evolve to meet future requirements. But, we offer our clients significant benefits regarding websites for specialty and technical businesses.
We develop a comprehensive understanding of our client’s business and turn that knowledge into content and graphic designs that effectively communicate with their target market. We then rely on our skilled team of website designers, developers, and content creators who have proven track records with our other clients to accomplish our development tasks.
Finally, we understand the power and value of great website imagery. Stock photos rarely convey the precision and passion needed by our specialty and technical clients. So, we connect each client with a professional photographer to capture images that will move and inspire website visitors.
We created the shot list and recommended a professional photographer. We then supervised the photo shoot and chose the images for the website.
What We Did for Kush Alley Dispensary
For Kush Alley’s highly specialized business requirements, we provided a comprehensive solution that included the following:
- Redesigned and Built the Website: Crafted a responsive, modern, visually appealing design that mirrors Kush Alley’s Apple store-like ambiance, providing an inviting and professional online presence.
- E-commerce Integration: Integrated the iHeartJane cannabis industry cart system for seamless online ordering with in-store or curbside pickup options.
- Content Creation: Authored all website content for retail and wholesale operations and wrote educational material to inform current and prospective customers regarding cannabis-related topics.
- Dynamic Updates for Deals and Events: Implemented an easy-to-use content management system allowing Kush Alley to update daily deals and manage special events effortlessly. With the new capabilities, updates can be added once and displayed in multiple website locations, saving considerable time.
- ADA-Compliant Design: The Kush Alley website is WCAG 2.1 AA (ADA) compliant, ensuring visitors with disabilities can access the site easily.
- SEO Enhancement: Optimized website content to improve search engine rankings, increasing visibility and attracting additional organic traffic.
What Kush Alley Says About the Experience:
Here’s what Operations Manager Genevieve Towne said:
“Working with Mark and his team at West Hills Web transformed our online presence. Our new website looks fantastic on desktop computers and mobile phones and effectively communicates our mission and services. It’s also already starting to rank higher on Google. With their attention to detail, ability to grasp the nuances of the cannabis industry, and complete ownership of the project, we couldn’t have asked for a better partner and outcome.”
– Genevieve Towne, Operations Manager of Kush Alley Dispensary
