Digital Uppercut is one of the oldest IT Support and Cybersecurity Services companies in Los Digital Uppercut is one of the oldest IT Support and Cybersecurity Services companies in Los Angeles. They serve the IT needs of small to medium-sized businesses in industries ranging from law practices to plumbing services, manufacturing companies to medical offices. Digital Uppercut specializes in providing industry-leading solutions and technologies that protect a company’s network so well that their clients can sleep well at night. They needed a website for their technical business, so they turned to West Hills Web for their new website.
Struggling with an Underperforming Website for a Technical Business
Websites must perform well for SEO, encourage visitors to explore the site and convert these visitors into new clients. Digital Uppercut’s website failed to deliver in any of these areas. It was overly masculine, and highly technical, which didn’t appeal to the typical purchaser of their services.
Updating the old website was challenging and time-consuming, requiring every change to flow through the hosting company’s ticketing system. Even then, the non-standard technical structure restricted the ability to make changes and didn’t allow using WordPress plugins or integration with other technology, limiting functionality in key areas.
Refocusing on the Target Audience
West Hills Web started by interviewing Digital Uppercut to analyze its target audience and identify its characteristics. Here’s a summary of what we found:
- Typical buyer profile: Non-technical, female, senior office manager or administrative assistant working for the company’s senior management.
- Industries served: We identified 15 industries that Digital Uppercut serves and wants to continue serving.
- Business size: Small to medium-sized businesses in Los Angeles and the surrounding area.
Once we had a clear understanding of the target audience, we designed a technical website that was easy to navigate, stayed away from somber images, and described technical services in an approachable, jargon-free way.
Unleashing Our Full Creativity for Digital Uppercut
Digital Uppercut’s previous website was built by another developer on a specialized version of WordPress designed for multiple businesses. However, that version limited our ability to customize the site and adapt to changing needs. As a result, we couldn’t do what was right for Digital Uppercut.
The new Digital Uppercut website is built on standard WordPress, removing design and layout constraints and eliminating the lengthy ticket-based change management process. Now, we have the full flexibility to unleash our creativity. This includes the freedom to design custom layouts, manage content and media, and integrate specialty apps and custom software, including plugins.
We can finally do what works best for our client with the new site. The technology enables us to create a website that is not only functional but also adaptable, allowing for future enhancements and limitless functionality upgrades. This ensures Digital Uppercut has a robust online presence that can grow with their needs.
The New Digital Uppercut Website
Digital Uppercut likes its new website’s look, tone, and functionality. It corrects all the previous site’s deficiencies and delivers a platform for attracting and retaining clients for years to come. In short, it is set to rank higher and sell more.
Here’s what company President Max Avrukin said:
“We needed a company as expert in web design as we are in IT Support and Cybersecurity Services, but also a company that could understand the very technical nature of our business, and communicate that information to our prospective clients. We found that company in West Hills Web. They listened to our needs and produced a perfect website for us. I recommend speaking to West Hills Web.”
– Max Avrukin, President.
