Many people think blog posts are for vanity, or to show your creative side, or perhaps simply for boosting SEO, but they do much more than that. They are a powerful tool you should be using regularly. Don’t like to write? No worries…we’ve got a solution for that. Here are eight reasons why you should write blog posts for your website.
Here Are The Reasons You Should Write Blog Posts
These are the reasons to write blog posts for your business website that we’ll be covering.
- Blog Posts are Great for Targeted SEO
- Blog Posts Let You Demonstrate Your Expertise
- Blog Posts are Good Places for Outbound Linking
- Your Blog Posts Provide Ideal Opportunities for More Internal Linking
- Benefits of Asking Colleagues to Write Guest Posts
- Blogs are Great Topics for a Social Media Post
- Blogging Makes You Part of the Conversation
- Increases Your Expertise
1) Blog Posts are Great for Targeted SEO
Of all the reasons why you should write blog posts for your website, SEO is usually at the top.
All content on your website should follow current best practices for SEO, regardless of whether the content is a home page, landing page, product or service descriptions, information about your company, lead conversion, or blog posts.
If you are like most businesses, most of the content on your website will be built around short phrases (called “short-tail keywords”). For example, if you are a widget maintenance company, you might have a page all about “widget maintenance”.
By contrast, blog posts are usually written around very specific long phrases (called “long-tail keywords”) such as: “Why lubricating your widgets is critical for high performance” or “7 Simple steps for easy widget maintenance” or “How to avoid damaging your widget during maintenance.”
In general, long-tail keywords like these are easier to rank for and boost your overall search performance when combined with short-tail keywords because there is less competition for most long-tail keywords.
Oh, one more thing about SEO and blogs – they are the perfect way to introduce new content to your website, which Google uses as a signal to help your website rank higher.
2) Blog Posts Let You Demonstrate Your Expertise
When your content is helpful, you can become viewed as an authority in your field. The net result is that people refer others to your content or share it directly. Blogs are an excellent way to establish your expertise and credibility in your industry with existing and potential customers because, even with just 500-600 words, they provide enough content to demonstrate your knowledge without having to write a complete white paper or technical document that’s too long or complex for most people to read.
3) Blog Posts are Good Places for Outbound Linking
Google likes websites that are part of the world’s conversations — with links coming in and going out — rather than sites that are an island of content without any links in or out. That’s why it is important to link out to other pages on your site and other relevant websites.
That said, you are working hard for every click, so there is no advantage for you in linking to your direct competitors. Instead, links to relevant authority sites (Wikipedia, Government Sites, non-competitive sites) are perfectly good and healthy for you to include in your blog posts.
One of the best reasons why you should write blog posts for your website is to join the conversation.
4) Your Blog Posts Provide Ideal Opportunities for More Internal Linking
Once you’ve got some successful, narrowly targeted blog posts on your site, you’ll begin getting traffic to them. Linking from those blog posts to your service pages (which are usually built around short-tail keywords) passes that “Google Juice” (SEO slang for “the stuff Google likes so that you rank high”) to your service pages. That makes your service pages rank higher on Google searches, too.
Plus, the links give your readers an incentive to explore your site in greater detail, which tells Google that your site is more interesting to users, which also causes it to rank higher, which then also boosts traffic.
5) Benefits of Asking Colleagues to Write Guest Posts
“Guest Posts” are when you invite another colleague or expert to contribute content to your website. Usually, the arrangement involves some sort of link exchange: the guest author gets a link back to his or her own website, and they ultimately link back to their article on your site.
Having other “experts” write for your blog will boost your credibility and their visibility because your name or business is now associated with theirs.
That’s why a great next step is for you to then ask if they will reciprocate and invite you to write a guest post on their site, too.
Are you beginning to better understand the reasons why you should write blog posts for your website?
6) Blogs are a Great Topics for a Social Media Post
Do you post on social media? If not, you probably should. Sometimes, it’s tough to think of new things to post about, but a blog post on your site is an excellent reason to write a social post…and probably more than one.
For example, this blog post has 8 separate sections. That’s easily 9 separate blog posts: One for the main article, and one for each of the individual sections. (Is social media how YOU found this blog post?)
By writing social posts, rather than waiting for your blog post to be “found,” you accelerate the popularity of your blog posts.
7) Blogging Makes You Part of the Conversation
Weighing in with your perspective on a current topic of interest helps you become part of the conversation. Did something newsworthy happen in your industry? Are there new regulations, new fashions, new opinions, new trends?
Is there a controversy you have an opinion about?
A well-written, thoughtful blog post can draw attention to your expertise, products, and services in any of those cases. Regularly writing posts in your industry bolsters your authority and expertise.
8) Increases Your Expertise
This is more of a fringe benefit reason why you should write blog posts than a direct benefit: As you do whatever research you do for a blog post, you’ll invariably learn something new. More than anything else, the Internet is a resource of knowledge, which makes it the most compelling rabbit hole you could ever crawl into.
So, researching a topic for your blog post provides you with a perfect opportunity to expand your knowledge, the same way research for an academic paper or degree increases your understanding and mastery of a topic.
And more knowledge means more great ideas for your next series of blog posts.
Need One More Reason Why You Should Write Blog Posts?
Writing may not be your native skill, but it is one of ours. Contact us by phone at 818-592-6370, by email at [email protected], or by using our online contact form to learn why you should write blog posts for your website (or have us do it for you).
