Online Marketing for Small Businesses
Your small business website is great, but has anyone seen it? Online marketing does two very important things for you…
- Gets new visitors to your website
- Turns those visitors into leads and clients
But online marketing is more than just one thing, and choosing the right kind of online marketing for your business is as important as getting that marketing done right. Here’s how West Hills Web can help you Rank High and Sell More.
SEO - Search Engine Optimization
One of the most well-known types of online marketing is Search Engine Optimization, or “SEO” for short. But what is it, and why does it matter?
Google’s highest value is “Relevance.” If you search for Pizza but end up with search results for Tacos, Google has failed you. So the art of SEO involves two things: Making a page Relevant for the term you want to be found for, and then showing Google how Important the page is. So SEO is the art of getting your website to rank high on Google (and the other search engines) for the keywords that you want to be found for by establishing Relevance and demonstrating Importance.
Relevance: What’s essential is to get ranked for keywords that matter to you, the business owner. That means understanding not only your business, but your clients’ or customers’ problems, needs and desires. That’s why our Web Development process begins with understanding your client. Once we know that, we carefully craft each page for a specific keyword.
Importance: How important a page is gets determined by how many relevant and important pages link back to your page. That means that Importance isn’t created instantly with the launch of a new site, but instead grows over time as more pages link to yours. Every company that wants more traffic needs to work on building these links back to its website.
While we build every site with SEO at its core, we also provide recurring services that help to increase a site’s relevance and importance over time, building rankings and traffic for your website.
Pay Per Click Advertising (PPC) is a great way to jump start the traffic to your website. We can generate near-instant traffic to your site based on your advertising budget using Google Ads and Bing Ads. It’s one of the most effective methods of online marketing...but also the quickest way to throw money down the drain. That’s because if it’s not done right, you’ll buy lots of clicks and get visitors to your website, but they won’t become leads or clients. That’s why we measure everything we do, and continually tune your PPC campaign to make it more effective tomorrow than it is today.
And in addition to PPC, we can provide other paid online marketing services, too.
Imagine that you’ve run SEO and Paid advertising campaigns to drive people to your site. People have visited your site and didn’t buy...yet. We have the ability to craft ads as part of a Retargeting Campaign that will follow them around the Internet and continually advertise to them for just a tiny fraction of your original advertising costs.
And now imagine this: You know your target market demographic like the back of your hand. Share that info with us and we can build a Custom Audience of those people, and target your ads directly to them all through Facebook and all across the web. And if you’ve got a customer list with their email addresses, we can create a campaign that will target your existing customers for repeat business. Then we can ask Google or Facebook to analyze your customer list, develop a profile of the people on your list, and go find new customers just like your current customers.
Social Media Marketing
Hardly ever does someone have a conversation about online marketing without mentioning Social Media Marketing. With Social Media Marketing, we can develop original content and broadcast your message through Facebook, Twitter, Instagram, LinkedIn and other social media networks. Which ones we use depend on the target market you’re after and the kind of message you’d like to share.
Online marketing isn’t all about getting visitors to your site. It’s also about getting those visitors to take action once they arrive at your site. That’s what Conversion Marketing is all about. We have the technology to automatically change pieces of your web page -- or entire pages -- so that we can test the options to see which one gets more of your visitors to take action.
You need high traffic to make this worthwhile, but if you’re investing thousands of dollars to get people to your website, the difference in profitability between getting 100 people to take action vs 50 people is much larger than the doubling of revenue.