If you run your own small business, you are probably very good at what you do. But even being GREAT at what you do doesn’t make you great at telling the world about it.
What YOU do and the MARKETING of what you do are two entirely separate things, and that’s why so many business owners have come to West Hills Web for Marketing Consulting and Coaching to help them Rank High and Sell More.
When marketing is done right, the selling is easy. Marketing is used to identify your target market, understand your target market, figure out what your target market wants (and doesn’t want), and to craft messages that makes your prospective client realize — without a shadow of a doubt — that YOU are the one and only one provider who can give them what they need.
Marketing Case Studies
Rebrand and Leverage Your Speciality
One of our clients is a general optical practice, but the doctor is also a national leader in a particular eye condition. How can we make his optometric office the obvious choice for anyone needing treatment for this rare eye condition?
We brainstormed this question and came up with a plan to create a new “practice within a practice,” that would give the specialty it’s own company identity. As part of our Marketing Consulting Practice, we developed a new company brand name, a new logo, new color palette, new signage, and new materials, including an ebook available for free, in exchange for an email address.
Rebranding to Match Current Sensibilities
What do you do when your business is going strong, but your business name is no longer politically correct, but you have a huge investment in marketing materials, business registrations, and a tremendously positive reputation in the neighborhood and medical community?
The answer is that you come to West Hills Web. When an Acupuncture practice felt they needed to remove the word “Oriental” from their name, we went to work. We fashioned a new name and a new identity for the business, developed a new logo, created a new color palette, and substantially rebranded the practice.
New Business Branding
One of our clients is developing a new web-based SAAS (Software as a Service) application for the IT Industry. The feature set of this system fills a need that no other company is filling for companies of the size that this application serves.
But what to call it?
Marketing Consulting
When you are too busy working IN your company, there’s not a lot of time or creativity left for working ON your company. That’s why Marketing Consulting is so important. We can help you view your business from a different perspective than the business owner. We can help you understand what your prospect might be perceiving about your company…the results of which are often shocking to business owners. And we can help you create a direction and act on new initiatives.
In a Marketing Consulting engagement, our role is to be your manpower and knowledge resources for completing your marketing initiatives. In essence, we become your marketing department, sounding board and staff.
Let's Talk
If you’ve got a great product or service, but just don’t have enough customer or clients, let’s talk. One of our Marketing Consulting or Marketing Coaching programs may be the right choice to help you Rank High and Sell More. Contact us today, or call us now at 818-592-6370. We’ll schedule an initial consultation to assess your situation and come up with a solution for you.
