Online Marketing For Small business
Your small business website is great, but has anyone seen it? Online marketing for small businesses like yours does two very important things for you…
- Gets new visitors to your website
- Turns those visitors into leads and clients
But online marketing is more than just one thing, and choosing the right kind of online marketing for your business is as important as getting that marketing done right. Here’s how West Hills Web can help you Rank High and Sell More.
SEO - Search Engine Optimization
One of the most well-known types of online marketing is Search Engine Optimization, or “SEO” for short. But what is SEO, and why does it matter?
Ranking at the top of a Google Search for search terms that apply to your business would lead to a lot more business for your company. SEO is the process of getting you there.
But how do you get to the top of Google?
That’s a long answer, but we’ll give you a little background here. And if you want to learn more, let’s schedule a consultation.
Google’s highest value is “Relevance.” If you search for Pizza but end up with search results for Tacos, Google has failed you. So the art of SEO involves two things: Making a page Relevant for the term you want to be found for, and then showing Google how Important the page is. So SEO is the art of getting your website to rank high on Google for the keywords that you want to be found for by establishing Relevance and demonstrating Importance.
We’re very good at creating relevant content that draws links from other important websites. Together relevance and importance help to increase your rankings on Google for your most important keywords.
Schedule Your Free Consultation
We’re experts at building websites that will Rank High and Sell More to your target market, no matter what business you’re in.
Curious? Let’s talk. Schedule your Free Mutual Evaluation Consultation now.
Paid Advertising
Pay Per Click Advertising (PPC)
PPC Advertising is a great way to jump start the traffic to your website since the traffic can start almost immediately. We can get new visitors to your site as early as tomorrow based on your advertising budget using Google Ads.
Even though PPC Advertising is one of the most effective methods of online marketing, it is also potentially the quickest way to waste a lot of money. That’s because if it’s not done right, you’ll buy lots of clicks and get visitors to your website, but they won’t become leads or clients.
That’s why before we run a PPC campaign, we want to make sure that your website is built to receive the kind of targeted traffic we can generate. That’s also why we measure everything we do, and continually tune your PPC campaign to make it more effective tomorrow than it is today.
And in addition to PPC, we can provide other paid online marketing services, too.
Traffic Retargeting
Imagine that you’ve run SEO and Paid advertising campaigns to drive people to your site. People have visited your site and didn’t buy…yet. We have the ability to build a Retargeting Campaign that will follow your visitors around the Internet and continually advertise to them for just a tiny fraction of your original advertising costs.
Custom Audience Targeting
And now imagine this: You know your target market demographic like the back of your hand. Share that info with us and we can build a Custom Audience of those people, and target your ads directly to them all through Facebook and all across the web.
And if you’ve got a customer list with their email addresses, we can create a campaign that will target your existing customers for repeat business.
Then we can ask Google or Facebook to analyze your customer list, develop a profile of the people on your list, and go find new customers just like your current customers.
It’s Magic, and we’ll even tell you exactly how it’s done. Just schedule a consultation with us to get started.
Schedule Your Free Consultation
We’re experts at building websites that will Rank High and Sell More to your target market, no matter what business you’re in.
Curious? Let’s talk. Schedule your Free Mutual Evaluation Consultation now.
Social Media Marketing
With Social Media Marketing, we can develop original content and broadcast your message through Facebook, X (Twitter), Instagram, LinkedIn and other social media networks. Which ones we use depend on the target market you’re after and the kind of message you’d like to share.
Conversion Optimization
Everything we’ve describe above is the “Rank High” part of the equation. Conversion Optimization is the “Sell More” part.
That’s because online marketing isn’t all about getting visitors to your site. It’s also about getting those visitors to take action once they arrive at your site. We have the technology to automatically change pieces of your web page — or entire pages — so that we can test the options to see which one gets more of your visitors to take action.
You need high traffic to make this worthwhile, but if you’re investing thousands of dollars to get people to your website, the difference in profitability between getting 10 people to take action vs 100 people is much larger than the doubling of revenue.
Talk With Us About Business Services
Whether you’re starting a new business, growing your business, or rebranding, let’s talk about how our business services can help you grow faster and more easily. Call us at 818-592-6370 or contact us today. We’ll help you get on the right path.
