Companies like yours depend on their websites not only so that prospective customers can discover your company, but to establish your credibility with those customers, and then turn those prospects into leads and sales.
That’s why your website isn’t a “set it and forget it” part of your business. It’s a tool that can and should continue to generate business for you every day.
That’s why a continual website maintenance service is crucial for ensuring that a site remains effective, secure, and user-friendly. Here are more reasons why you need website maintenance:
Website Privacy and Security
Hacks and breaches can take down a website in no time. In fact, the number one cause of website hacks and security breaches is through out-of-date software. Modern websites, such as those built on WordPress or similar systems, need regular updates of the individual pieces of software to guard against the kinds of issues that out-of-date software creates.
New Features, Performance and Compatibility
Website software advances very quickly. New features are added, new layouts become possible, and even new methods of converting site visitors into leads and sales. Just as importantly, web browsers on both desktop and mobile devices introduce new features, new security protocols and other new standards that require website updates.
Website Maintenance Ensures User Trust and Experience
If your website is broken, has missing pages, has broken links or just doesn’t look right, your prospects may believe that you will pay as much attention to them as a client as you do with them as a prospect.
In other words, they will think you will ignore them, as you’ve ignored your website.
The result is that a bad or broken website will cause you to lose business before you even knew you had a chance to earn it. Your website has to work right for every user all the time.
Keeping Your Website Content Up To Date and Accurate
Does your current website refer to services you haven’t provided for years? Or does it not even mention the most important services you recently added? Are the prices accurate? Does it refer to industry news that happened years ago? Keeping the content up-to-date is essential for maintaining the credibility and relevance of the website…and for making new sales.
These and many other reasons are why website maintenance is so important to your overall company success.
WordPress Website Maintenance with our Security Assurance Service
Our WordPress website maintenance service is also a critical part of our Privacy Compliance service because a hacked website is not a Privacy Compliant website. That’s why we call our maintenance service our “Security Assurance Service.”
We have a variety of service levels you can choose from, many of which contain:
- Daily backups of your website
- Weekly updates of all the software on your website
- Maintenance of your software firewall to prevent intruders
- Website Uptime Monitoring
- Website Speed Optimization
- Monthly Security, Speed and SEO Reporting
- And in the very unlikely event your website is ever hacked, we will either remove the malware or restore the site from our latest good backup for free.
But our Security Assurance Service isn’t just about keeping your website up and running. It’s also an important part of keeping the content on your website up to date. That’s why most of our plans also include:
- One to Four hours of website updates or technical support each month
- 10% discount on any additional hourly work
That means you can request a variety of changes to your website and we’ll just take care of it for you, without sending you a bill asking you to pay for the service. And if you ever need more work than what’s included in your plan, the invoice we send you will show a credit for the included time, plus have a discount on any hourly services.
The Biggest Benefit Of our Website Maintenance Services is Us
