Coast to Coast Computer Products is the recognized leader and innovator in the imaging supplies business. They are one of the top providers of toners in the United States, offering OEM products and two proprietary product lines they design and manufacture. One of them provides OEM-compatible toner cartridges; the other is their flagship line of greener remanufactured cartridges. Both lines offer performance equal to or better than the OEM alternatives at prices far below OEM pricing, and carry the best warranty in the business.
However, Coast to Coast offers much more than toner, selling everything from paperclips to PCs, Printers to stadium-sized digital signage, and even Service and Installation. So, how does a company with such a broad catalog market and sell its products? Through a business model that stands out as unique in today’s digital world. Coast to Coast relies on personal relationships and telephone calls for sales and unrivaled customer service and support. Their personal touch is a welcome alternative to the impersonal big-box retailers so common today.
The Coast to Coast Website was in Need of an Update
Never content to settle for less than the best, Coast to Coast decided it needed a new, modern website because…
- Their current website was over a decade old
- The old website’s underlying technology wasn’t responsive, and didn’t display properly on mobile devices
- The content no longer was accurate or adequately described their core toner business or all of their current product lines
In addition, the existing site couldn’t accommodate the new features and capabilities they wanted to increase sales and maintain visibility, such as:
- An easy-to-manage catalog showcasing the top-selling products
- SEO content written to rank well in Google searches
- Lead collection and tracking capabilities from website traffic
- An online library of helpful customer information
- A better, more usable and distinctive look than their competitors’ sites
- An online Career Center they could use to recruit the best talent available
- An ADA compliant website that didn’t discriminate against customers with disabilities
- A privacy compliant website that protected their website visitors’ information
West Hills Web Had Exactly What Coast to Coast Wanted in a Web Developer
Coast to Coast ran a Google search and found West Hills Web. During the initial conversations, Glenda David, President of CTC, and Mark Widawer developed an instant rapport, digging deep into what Coast to Coast needed from the new website.
Coast to Coast knew they needed a web developer who could understand the complexities of their business and represent that to the world. Glenda saw from our portfolio and other pages that we have a particular skill for building specialty and technical business websites.
Satisfied that we offered the capabilities Coast to Coast wanted, we got to work. West Hills Web provided the following services during the project before launching the new website in December 2023.
- Provided technical website development using WordPress
- Built an online catalog to feature their top products
- Wrote 100% new, SEO-optimized copy
- Arranged for a professional photographer, built the shot list, and supervised the photo shoot
- Ensured ADA compliance and GDPR data privacy compliance
- Implemented a robust lead collection capability
- Integrated enhanced web traffic analytics
How Did We Do?
According to Glenda David, the entire Coast to Coast management team is delighted with its new website’s look, feel, and functionality. In her online review, Glenda said…
Overall, our experience with West Hills Web was positive and we highly recommend their services. Their professionalism, creativity, and attention to detail make them a valuable asset for any business looking to create an impactful and visually appealing online presence.
– Glenda David, CEO Coast to Coast Computer Products, Inc.
Look at the before and after images that follow, and judge the results yourself. Or, for the full experience, visit their new website.
